What is a trademark?
A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. In other words, a trademark is what makes a brand unique. The Trademark List linked below sets out an illustrative, non-exhaustive list of trademarks owned by Google LLC.Learn more
Can I use Google’s trademarks in my marketing materials?
We’d love to accommodate all requests to use our trademarks in third-party marketing materials, but we want to make sure our brands are used in the right way. That’s why our brand features (trademarks, logos, web pages, screenshots, and other distinctive features) can only be used according to the guidelines on this Partner Marketing Hub, our Terms and Conditions (linked below), and for the specific purposes for which Google has given permission.Learn more
Why does Google need rules on how its brand features?
Google is one of the world’s most valued brands. Every interaction either adds to it or takes away from it. The guidelines on this website help keep our brands consistent, so people recognize them instantly and understand what they stand for.
What doesn’t need Google’s permission?
You don’t need permission to use the Google Play badge in campaigns with fewer than 1 million estimated impressions. However, TV commercials, out-of-home marketing campaigns, or any campaign using the Google Play badge with more than 1 million estimated impressions must still be submitted for approval. Developers following our specific Google APIs’ terms of service guidelines do not need permission to use our brands.You do not need permission to use Google Maps, Google Earth, and Street View images for non-commercial purposes, with proper attribution. You do not need permission to use our brands for instructional purposes, such as displaying unaltered product screenshots. You also do not need permission to use our brands for educational purposes, such as teachers or students demonstrating or describing a Google product.
What needs Google’s permission?
Everything else. If you’d like to use Google’s brands or reproduce them anywhere else, you’ll need to request permission first. All of our logos and brand features are protected by applicable trademark, copyright, and other intellectual property laws.This includes usage in online and offline collaterals, such as: Websites, online advertising, print advertising, broadcast, out-of-home ads, marketing copy, merchandise, product demos, sales presentations, articles and books, TV shows and film, signage, trade show booths and banners.
Are usage permissions transferable?
No, permissions and approvals are not transferable. The context, form factor or feature may not be compatible or allowed. Submit each asset request through our form (linked below) for review and final approval.Learn more
I found a potentially harmful marketing material that is violating your standards. How can I report what I saw?
Thanks for looking out for us. You can let us know about the violation in the form linked below.Learn more
I read that most brand approval lead times are 5-10 business days. How do I expedite my request?
We receive a high volume of daily requests, so it’s best to plan accordingly. To expedite your brand approval, contact your respective Google contact ahead of time and when submitting your asset for final approval, add “Urgent” and the desired date in the “Comments” section. We will do our best to prioritize your request.
Why should I register?
The Partner Marketing Hub is home to exclusive co-marketing resources and opportunities for Google’s business partners. Not just anyone may use our brand assets – you must have an existing partnership with Google. In order to determine your access levels, we need some information from you.
How long does it take to receive access?
Our partnership team needs one business day to review your application and verify your partnership with Google. If you sign up with an email address, be sure to verify your email address immediately to avoid any delays in our review. If you haven’t heard from us in one business day, feel free to reach out for more information.Learn more
How do I verify my email address?
If you have authenticated with an email address that is not associated with a Google account, we’ve sent an email to verify your email address. Please check your inbox and look for an email from email@example.com – be sure to check your spam folders. Can’t find the email? Please resend the verification.
My application has been rejected.
Our team has reviewed your application and wasn’t able to confirm you have an ongoing partnership with Google. Please note that we only allow you to apply with your corporate email address. If you have signed up with a personal email address (@gmail.com, @outlook.com, etc.) – please log out and apply for access with your corporate account. You can log out by navigating to “My account” in the top right, and then clicking the “Log out” button in the lower left corner of the page.
I have been granted access, but am still not able to view some of the content.
There are several reasons why this may be the case. To verify which brands you have access to, please check the “My account” page. If you need access to a brand that is not listed there, you can request additional access. If you believe that you have been granted access and should be able to view the respective content, please try to refresh the page. Your new access levels may not have been updated.Learn more